Actress Sarah Jessica Parker has begged the media not to reveal the plot of the eagerly anticipated Sex and the City movie.
"We have worked desperately hard to keep some obvious plot things secret so people can have an experience which hasn't been ruined," she told the BBC's Tom Brook.
She said she hoped the press would feel "honour-bound" not to divulge the film's secrets ahead of its release at the end of the month.
Sex and the City: The Movie, which reunites Parker with her co-stars from the popular US comedy series, has its world premiere in London on Monday.
The original TV series, which followed the love lives of four professional women in New York, came to an end in 2004.
'Complicity'
When pressed to give some clue as to the movie's content, Parker did reveal it was "about forgiveness and pursuing love in a way that is real and meaningful".
The Sex and the City movie reunites the TV series' four leading ladies
"I think it's about what it means to be a grown-up, and to recognise your own complicity and disappointment," she continued while promoting the film in New York.
"I think in your twenties you spend a lot of time making the boys the villains.
"There's a difference when you're 40. You really experience loss and disappointment and you have to reconcile what part you played in it."
Traditionally, Sex and the City's core demographic has always been urban women and gay men.
With the worldwide release of the film version, however, Parker said she hoped it would be seen by a broader cross-section.
"There was a time when that was predictably our core audience," she conceded.
"But we've been on the air four years since [the show ended] and our demographic has grown substantially.
Product placement
"The age has changed and the kind of women and men that are watching has changed," the 43-year-old added.
"Do we reach the newer people or do we shore up our core base? We'll see."
The film spin-off's plot details have been kept a closely guarded secret
One thing that won't change is the ubiquitous product placement that became as much a part of the TV series as Manhattan scenery and Samantha's libido.
After all, Parker's character Carrie Bradshaw would not be complete without her Manolo Blahnik stilettos or designer threads.
The actress admitted it can be a challenge to get the right balance. "You have to be careful and not sell yourself down the river," she explained.
"These are women that are, for better or worse, ruled by material products - it's how they live their lives.
"It takes strategising and good counsel and smart choices about what's helping the movie and what isn't distracting."
Tom Brook's interview with Sarah Jessica Parker can be seen on the latest edition of Talking Movies on BBC World News.
Renowned actor, Saif Ali Khan, whose work was very much appreciated by audiences in the latest Abbas-Mustan flick, Race, is said to be producing two films this year.
